How successfully would a wild nature shoes niche be with Facebook PPC? If the traffic goes directly to the landing page without any conversion funnel? There was a high competition in the market. And the only difference was the shoes themselves...
This PPC case tells about driving 506 leads with 14.13% conversion rate. The average cost per lead (CPL) was 25.27-25.35 RUR ($0.84 at the time of campaigns run). It was 16% cheaper than planned. The product was a free online course...
This PPC case is about driving 746 leads to a free fitness course during 1.5 months. The average cost per lead became 11.27 UAH as a result. It was $0.56 at the time of campaigns run. Also it shows the importance...
This PPC case is about driving 1844 subscribers to a free online course about making beautiful glass surfaces. Each subscriber costed from 17.07 RUR to 28.34 RUR ($0.57-$0.94 at the moment when campaigns worked). The average conversion rate was 11.54%. The...
My friend planned to run a kids summer camp in mountains, so I proposed him Google Ads (Adwords at that time) as a traffic source. This camp has been running in Ukraine and called “Civilization”....
Can internet marketing in a resort niche bring cheap leads? Sure, it depends. But for one of them – “Sosnovaya Roshcha” at a Black Sea coast – we started getting leads per $1.16 each from PPC campaigns. It was even 70.26%...
This case tells about how we have received 44 leads per $13.20 each during 49 days. It was 34% cheaper than the planned cost per lead $20. These results came only from improving already running PPC campaigns. So I have not...
A copywriting studio wanted to try a contextual advertising for one of its consulting services. They offered a paid consultation, then a learning course. Their sales process was simple:...
This PPC case tells about driving leads to a free online course about Youtube marketing. The customer wanted to pay maximum 7 UAH ($0.35) per each lead and bring them all from Russia. I have chosen a PPC system Yandex Direct...
Here are cases of HTML, CSS coding Photoshop designs (.PSD files) into fully functional web pages. My customers were different web studios. I was responsible for HTML, CSS, JavaScript only, and they did all other web work: design, programming, marketing....